WEB DESIGN

Usability Design

James Dean Cigars

This website was created to test usability. Once the site was designed, I gathered a group of testers to help determine the site's overall ease of use. Through three rounds of testing, the site transformed and became an extremely successful website design that catered to the needs of the target users as well as the investors.

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Website Design

Land Central

This website was designed for a company that sells parcels of land. Land Central wanted to set themselves apart from other land sales websites by providing a modern, fresh layout in contrast to the busy, dated sites that flood the market. This website design inspired me to convert from print design to web design.

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Custom Wordpress Layout

Women In Film Las Vegas

Women In Film is a non-profit association run by a committee of volunteers. They needed a solution that allowed anyone on the committee to update and maintain the website. I designed this layout using Wordpress to allow for easy updating and maintenance.

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E-commerce Design

Donna Bonn Designs

Donna Bonn Designs creates fashionable women's golf clothing and came to me to design their website. The company needed a way to sell their product online and build their customer base. The website integrated the Paypal shopping cart system.

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Flash Design - Actionscript 3

Evite for The Art Institute of Las Vegas

I designed this evite in flash and HTML to optimize delivery. Animations were coded in Actionscript 3 and the contact form was coded in PHP.

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GRAPHIC DESIGN
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Corporate Identity & Vehicle Wrap Design

Synergy Management

This company needed a contemporary, energetic logo that portrayed a feeling of stability and honesty. I took the idea of synergy and the golden section to create the logo, and paired it with a classic font.

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Logo & Kiosk Design

Vista Sunglasses

For this project, Vista Sunglasses needed a logo as well as a kiosk designed. The logo was inspired by the sun, and the kiosk inspired by the logo. I wanted to incorporate the hexagon from the center of the logo and create a kiosk that would attract customers to stop and look at the product.

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Logo Design

Aldergrove Twin Creeks Ranch

This logo was designed for a horse boarding and training facility in Canada. Through research, and a visit to the facility, I found that people who own horses have great love for their animals and I wanted the logo to portray that.

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Logo & Collateral Design

Reliant Land Investments

This logo was designed for a real estate investment company. The company needed to present themselves as established and trustworthy. I accomplished this through the typography paired with a logo that references a hillside at sunrise.

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Logo & Collateral Design

Houghton's Fine Clothing

This was an exploration in applying a logo design to multiple surfaces, including posters, shopping bags, and a delivery van.

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Logo Design

Land Central

This logo was created for a land sales company along with their website that can be viewed in my Web Design section. I gave them a logo that hints to the many layers of the earth, which relates to the many parcels of land that a customer could own. I also designed a 9' wide by 7' tall backdrop for their booth at a real estate expo.

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ABOUT ME
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BIO

Hi, I'm Carrie. I design websites...and lots of other things too!

I was raised in the Oregon valley, the land of rain and depressing clouds. I moved to Las Vegas a couple years ago and couldn't be happier.

I love simplicity. I love color. I love thoughtful negative white space.

Graphic design is the art of creating the best possible solution to my client's marketing "problem." Graphic design is as much about research, sketching, and exploration, as it is about the finished product. Designing for the web is just like graphic design, but adds an element of user experience that also must be considered.

Education

  • B.A., Graphic Design: George Fox University, Newberg OR
  • B.S., Web Design & Interactive Media: The Art Institute of Las Vegas, Henderson NV

Experience

The Palms Resort & Casino - Las Vegas, NV

September 2010 - Present

Web Design Intern

  • Used Drupal CMS to update and manage website content at The Palms Casino Resort
  • Converted large-scale CMYK print artwork to small-scale RGB web images
  • Designed custom landing pages with Google Analytics integration, giving the ability to track ad campaign performance
  • Modified back-end files as needed to ensure consistency across all browsers
  • Created launch button and welcome screen for the Palms mobile app
  • Collaborated with a large team in the development of the new palms.com which was created in Wordpress

Experience (Cont.)

The Art Institute of Las Vegas - Henderson, NV

May 2009 - September 2010

Grahic/Web Designer/Office Assistant

  • Designed flyers and large posters for The Art Institute of Las Vegas using Adobe Creative Suite
  • Created electronic invitations using Flash, Actionscript 3, HTML, CSS and PHP to optimize delivery
  • Converted CMYK posters into RGB motion graphics
  • Created business forms using Adobe Acrobat form builders and utilized online data collection software to quantify results

Experience (Cont.)

Radius Management - Beaverton, OR

January 2008 - December 2009

Graphic/Web Designer

  • Designed and produced land sales brochures for Radius Management
  • Created sales tracker for projector display at land auctions so auctioneers can see upcoming and previously sold parcels
  • Updated website design for existing land auction company, Auction Acres
  • Created logo and website layout for a new “clearance” land sales company, Land Sell-Off
  • Manipulated product photography to entice potential clients and investors
  • Designed new logo and website layout for existing land sales company, Land Central, which increased sales by 500%
  • Designed logo, business card, letterhead, fax sheet and Smart Car vehicle wrap for a B2B company Synergy Management
  • Conceptualized company names and logo options for a new land investment company

Experience (Cont.)

  • Utilized existing logo to create business card, letterhead and fax sheet for Donna Bonn Designs
  • Designed the company’s most popular and best-selling line of shirts, the “Taylor Collection”
  • Developed an e-commerce website, utilizing Paypal shopping cart to enable clothing sales
  • Created facebook fan page to develop an engaged customer base
  • Created Wordpress blog site for the company to expand on social media efforts
  • Designed logo, business card, letterhead and fax sheet for Blue Trout Gallery using Adobe Creative Suite
  • Created postcards for the grand opening which brought in over 400 locals to the event
  • Designed new logo, business card and menus for Underground Coffee House
  • Created branded merchandise that sold out in two and a half weeks bringing in $8500 in profit

Software/Platforms

  • Drupal
  • Joomla
  • Wordpress
  • HTML
  • CSS
  • Javascript
  • JQuery
  • PHP
  • MySQL
  • Actionscript 3
  • Flash
  • Dreamweaver
  • Illustrator
  • Photoshop
  • InDesign
  • After Effects
  • 20/20
  • Acrobat Form Builder
  • Word
  • PowerPoint
  • Excel
  • Mac/PC proficient

Skills

  • Website design and functionality
  • Logo design
  • Magazine/newsletter layout
  • Email templates
  • User Centered Design
  • Email blasts
  • Content Management Systems
  • Mobile application design
  • Product packaging
  • Print production
  • Typography
  • File/layer naming conventions
  • File formatting/resizing
  • CMYK – RGB conversion
  • Paper selection
  • Business form creation
CONTACT
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MESSAGE ME WITH THIS FORM

OR GET A HOLD OF ME HERE

503.930.8215

designs@carrieepperly.com

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